Branding / packaging / editorial design
Beeya created a natural yet powerful way to balance your hormones by eating specific nutrient-dense seeds throughout your menstrual cycle.
Our inspo was entirely drawn to a natural and organic aesthetic. That was the direction our Wagon was heading towards. We outlined these features through a sober color palette and minimal typography to depict the brand's essence. We focused on the seed cycling method to create an isotype that pinpointed the 2 different phases and accentuated the organic female curves to evoke a fresh, approachable, and healthy feel. The contrast traced by the color scheme showcases the balance that Beeya provides to your overall wellness.