LOCATION:

Bogotá, Colombia

CLIENT:

Chalupo

Branding

Chalupo is a wafer roll store filled with an array of appetizing flavors both in crunchy and soft varieties.

The graphic we created for Chalupo was made by painting with the wafer rolls, exploring and displaying the playful and exquisite side of the Chalupo. We took a refined yet spontaneous approach by combining soft and vibrant colors to accentuate the textures, patterns, and traces. Born from the Chalupos strokes and colors, the design transforms into a magnificent visual display. These strokes ingeniously outline the wide variety of flavors, textures, and exquisiteness. The hidden treasures are waiting for those who will dare to take a bite.