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(designed by Wagon)


San Francisco, California





Graphic universe creation / Web design / Monthly graphic design

Pricklee is a fresh cactus water drink sustainably-sourced by prickly pears, the superfruit of the desert that quenches anyone's thirst while also providing antioxidants like a pro.

The crew created a whole universe with a layered illustration that gave an authentic and different view of the desert. This graphic universe that could snap into any media in various combinations and compositions through a simple set of guidelines that allowed enough flexibility to keep things dynamic while providing consistency.The brand’s visual identity was created to be combined in multiple ways to allow the communication to always feel bold, fresh, approachable, and healthy.

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