San Juan, Puerto Rico
Branding - Packaging - Social Media
Curana is a cannabis company run by professional scientists and physicians that seek to create the safest option for people looking for a new reliable medical alternative.
We created a visual identity inspired by The Golden Ratio. The mystical golden spiral is present throughout nature. In fact, they exist everywhere in the universe, from the curve of the human ear to the growth pattern of leaves and flowers. The brand is manifested across various on-screen and in-print assets, pairing a sober color palette and textures to achieve a fresh and minimal visual identity.