Kareem is a plant-based food company inspired by a journey to cleanse and heal the body towards a better quality of life.

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The versatility and core ingredients of each product drew the crew's  creative process. Through illustration, we brought to life an aesthetic signature that lays eyes on nature, ingredients, and an excessively delightful lifestyle.  We used a color palette that spoke to the rich colors of each product and combined it with a condensed sans serif typography to represent the balance that Kareem’s products provide. For the logo, we were inspired in the mandala which was the idea that the founder had in her mind, representing balance, tranquility and a great lifestyle.