Naming / Branding / Packaging
La Impostora travelled the world trying to find the perfect pizza, until she created her own definition of pizza.
For La Impostora we created a whole story behind the name. A woman that travelled the world looking for the perfect pizza, after her journey, she decided that there is no exact recipe; she created her own definition. A rectangular pizza with different flavours and combinations. The brand reflects her journey and annotations throughout the world.