MiDoc is a doctor owned platform made during the pandemic to look out for the people that have medical needs but can't go outside for any reason.
We created a visual identity that was lively but at the same time portrays a professional look and feel. This is a technological project that lives in the digital world, that is why the elements created had to be cybernetic. The isotype is a speech bubble with a cross on the middle, this is pretty straight forward, it shows the main characteristic of the startup which is being able to talk to health professionals whenever you want in the palm of your hand. The font is a sans serif that is close, fun and at the same time keeps it simple.