Branding

New American Table powers a thought-leadership community that creates opportunities for advocates and nascent brands of international food and beverage that sell in the U.S.A.

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Driven by a community of diversity, inclusion, and opportunities, the crew came up with a concept that goes beyond sharing a table. It's about celebrating cultural baggage, about curating conversations around equity and inclusion, it's about shedding light on emerging founders in the food industry and about growing together. The table plays a massive role in the brand's visual identity. All of this is delineated through a broad, vibrant color palette and a combination of different graphic elements that together, result in a very symbolic isotype. Zooming in on the icon, you'll be able to find a table, roots, a plate, and last but not least, a sunrise that connotes opportunities.