Branding / Illustration / Packaging
Pecas specializes in homemade and artisanal dessert recipes that strive to satisfy people who take sweet snacking very seriously.
The crew's creative proposal highlights the emotional narrative behind Pecas (freckles) through a two-prong approach. Freckles are a defining trait that give a touch of authenticity to everything. They add an extra pinch and a quirky character which is the exact translation of this brand. Each dessert has its unique touch, and that authenticity alludes throughout the whole visual identity. We used different contrasting color combos to balance the illustrations that enhanced the freckles and details. The logo design is very playful and accurate to its concept and personality.