Los Angeles, California, USA
Startup CPG is a community dedicated to unite, help and grow startups in the consumer packaged goods industry.
Movement is one of the main qualities of an industry that is pretty broad. Inside the industry are many people thriving to create their companies and inside the community they find support in all of the aspects. We created a graphic that reflected this, with textures that showed unity as a community and flexibility as to everything that happens within the group. They have many events, podcasts, clubhouse events, awards, etc. This is why the graphic had to be flexible, so that we could create different posts without falling into a repetitive pattern.