0Y0A6189-scaled_edited.jpg

LOCATION:

Washington D.C

2020-2021

DATE:

CLIENT:

Unlit

Branding / packaging / monthly graphic design

Unlit is an all-natural, science-backed, plant-based adaptogen recovery drink that replaces nutrients lost after exercise, busy days, late nights, and hangovers.

 

We took a bold modern yet holistic approach to the identity, seeking to create a feeling of movement but also a healthy balanced state of mind, body & soul through graphic elements and color combos. Creating contrast both in the scale of typographic elements and the use of electric gradients gave a subtle and ‘electrified’ feel while also generating a sense of proximity and connection with consumers, which sought to inject the great experience and recovery feeling that Unlit provides.